Alternatives

Brands like American Giant

Six labels that share American Giant's premium basics character at a lower price. American Giant typically runs heavyweight hoodies $110-140, US-made; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full American Giant scorecard →

Cheaper alternatives

Colorful Standard

color basics and sweats

Premium Basics · Denmark

Quality

7.0

Price

$$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 8.5 · one price tier lower

Arket

clean Scandinavian basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 7.5 vs 8.5 · one price tier lower

Kotn

cotton basics

Premium Basics · Canada

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 8.5 · two price tiers lower

Asket

transparent pricing capsule basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 7.5 vs 8.5 · one price tier lower

L.L.Bean

Bean Boots and outdoor heritage

Heritage Workwear · United States

Quality

7.5

Price

$$$$$$

Design

6 of 10

Reputation

7 of 10

Quality 7.5 vs 8.5 · one price tier lower

Carhartt

On the Value Frontier — no label offers more quality for less money

rugged duck-canvas workwear

Heritage Workwear · United States

Quality

7.5

Price

$$$$$

Design

7 of 10

Reputation

8 of 10

Quality 7.5 vs 8.5 · two price tiers lower

Similar at any price

Merz B. Schwanen

On the Value Frontier — no label offers more quality for less money

heritage loopwheeled basics

Premium Basics · Germany

Quality

9.5

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Lady White Co.

premium knit tees

Premium Basics · United States

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

CDLP

minimal underwear and loungewear

Premium Basics · Sweden

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

James Perse

luxury tees and casual basics

Premium Basics · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

6 of 10

Buck Mason

elevated tees and jeans

Heritage Workwear · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Pendleton

wool blankets and shirting

Heritage Workwear · United States

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

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