John Smedley
Underrated30-gauge merino knitwear
Premium Basics · United Kingdom
Quality
9.5/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
Country · 38 labels
British clothing brands, ranked by quality
38 labels in our index, ranked by editorial quality score
38 of this edition's labels are British, concentrated in heritage workwear and activewear. As a group they average 7.4/10 for quality with typically premium prices; John Smedley, Mackintosh and Alexander McQueen lead the ranking.
Labels
38
Avg quality
7.4
Median price
$$$
All labels in this group
Mackintosh
Underratedraincoats and outerwear
Heritage Workwear · United Kingdom
Quality
9.5/10
Price
$$$$+
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
Alexander McQueen
dramatic tailoring
Luxury Megahouse · United Kingdom
Quality
9/10
Price
$$$$+
Design
9.5 of 10
Reputation
9 of 10
Loud · Formal
Drake's
soft tailoring and ties
Classic Tailoring · United Kingdom
Quality
9/10
Price
$$$$+
Design
9 of 10
Reputation
9.5 of 10
Timeless · Quiet · Formal
Anglo-Italian
modern classic tailoring
Classic Tailoring · United Kingdom
Quality
9/10
Price
$$$$+
Design
8 of 10
Reputation
7 of 10
Timeless · Quiet · Formal
Sunspel
luxury tees and underwear
Premium Basics · United Kingdom
Quality
9/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
Wales Bonner
cultured tailoring and knitwear
Avant Designer · United Kingdom
Quality
8/10
Price
$$$$+
Design
9.5 of 10
Reputation
9 of 10
Balanced
Craig Green
sculptural workwear and outerwear
Avant Designer · United Kingdom
Quality
8/10
Price
$$$$+
Design
9 of 10
Reputation
8 of 10
Trendy · Casual
Burberry
trench coats and checks
Luxury Megahouse · United Kingdom
Quality
8/10
Price
$$$$+
Design
8 of 10
Reputation
8.5 of 10
Balanced
Barbour
waxed jackets
Heritage Workwear · United Kingdom
Quality
8/10
Price
$$
Design
7 of 10
Reputation
8 of 10
Timeless · Quiet · Casual
Paul Smith
British tailoring with color
Classic Tailoring · United Kingdom
Quality
8/10
Price
$$$
Design
8 of 10
Reputation
7 of 10
Timeless · Formal
Studio Nicholson
boxy modern essentials
Quiet Luxury · United Kingdom
Quality
8/10
Price
$$$
Design
8 of 10
Reputation
7 of 10
Timeless · Quiet
TOVE
draped dresses and separates
Quiet Luxury · United Kingdom
Quality
8/10
Price
$$$$+
Design
8 of 10
Reputation
7 of 10
Timeless · Quiet · Formal
Baracuta
the G9 Harrington jacket
Heritage Workwear · United Kingdom
Quality
8/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Belstaff
moto-inspired outerwear
Heritage Workwear · United Kingdom
Quality
8/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Joseph
refined separates and tailoring
Quiet Luxury · United Kingdom
Quality
8/10
Price
$$$$+
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Formal
Rab
mountain shells and insulation
Technical Outdoor · United Kingdom
Quality
8/10
Price
$$
Design
6 of 10
Reputation
7 of 10
Casual
Martine Rose
off-kilter proportions and subcultural menswear
Luxury Streetwear · United Kingdom
Quality
7/10
Price
$$$$+
Design
9.5 of 10
Reputation
8.5 of 10
Trendy · Loud · Casual
Vivienne Westwood
punk tailoring, corsets, and pearls
Luxury Megahouse · United Kingdom
Quality
7/10
Price
$$$
Design
8 of 10
Reputation
8.5 of 10
Loud
JW Anderson
craft-led statement knits and leather goods
Contemporary Designer · United Kingdom
Quality
7/10
Price
$$$
Design
8 of 10
Reputation
8 of 10
Trendy · Loud
Nensi Dojaka
strappy eveningwear
Avant Designer · United Kingdom
Quality
7/10
Price
$$$$+
Design
8 of 10
Reputation
7 of 10
Trendy · Loud · Formal
S.S. Daley
story-driven British menswear
Contemporary Designer · United Kingdom
Quality
7/10
Price
$$$
Design
8 of 10
Reputation
7 of 10
Trendy · Formal
Stella McCartney
vegan luxury RTW
Contemporary Womenswear · United Kingdom
Quality
7/10
Price
$$$$+
Design
7 of 10
Reputation
8 of 10
Balanced
Fred Perry
Laurel Wreath polos and mod heritage
Prep Americana · United Kingdom
Quality
7/10
Price
$$
Design
7 of 10
Reputation
7 of 10
Timeless
Victoria Beckham
polished dresses and tailoring
Contemporary Womenswear · United Kingdom
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Quiet · Formal
A-COLD-WALL*
industrial design-language streetwear
Luxury Streetwear · United Kingdom
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
6 of 10
Trendy · Loud · Casual
Universal Works
soft British workwear tailoring
Heritage Workwear · United Kingdom
Quality
7/10
Price
$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Varley
studio-to-street activewear
Activewear · United Kingdom
Quality
7/10
Price
$$
Design
6 of 10
Reputation
6 of 10
Trendy · Casual
Reiss
polished British tailoring and dresses
Contemporary Designer · United Kingdom
Quality
6.5/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Formal
Palace
British skate streetwear
Streetwear Core · United Kingdom
Quality
6/10
Price
$$
Design
7 of 10
Reputation
8 of 10
Trendy · Loud · Casual
Aries
London graphic streetwear
Streetwear Core · United Kingdom
Quality
6/10
Price
$$
Design
7 of 10
Reputation
6 of 10
Trendy · Loud · Casual
Self-Portrait
party dresses and eventwear
Contemporary Designer · United Kingdom
Quality
6/10
Price
$$$
Design
7 of 10
Reputation
6 of 10
Trendy · Loud · Formal
AllSaints
edgy leather and casualwear
Accessible High Street · United Kingdom
Quality
6/10
Price
$$
Design
6.5 of 10
Reputation
6 of 10
Trendy · Casual
Adanola
active-loungewear basics
Activewear · United Kingdom
Quality
6/10
Price
$
Design
6 of 10
Reputation
6 of 10
Trendy · Casual
Damson Madder
playful utility-inflected casualwear
Contemporary Womenswear · United Kingdom
Quality
6/10
Price
$$
Design
6 of 10
Reputation
6 of 10
Trendy · Loud
Gymshark
gym training sets
Activewear · United Kingdom
Quality
6/10
Price
$
Design
6 of 10
Reputation
6 of 10
Trendy · Loud · Casual
Sweaty Betty
women's activewear
Activewear · United Kingdom
Quality
6/10
Price
$$
Design
6 of 10
Reputation
6 of 10
Trendy · Casual
Corteiz
scarcity-driven London streetwear
Streetwear Core · United Kingdom
Quality
5/10
Price
$$
Design
6.5 of 10
Reputation
7.5 of 10
Trendy · Loud · Casual
Other countries
Scores are editorial judgments — how we score.