Ralph Lauren Purple Label
luxury American tailoring
Prep Americana · United States
Quality
10/10
Price
$$$$+
Design
8 of 10
Reputation
8 of 10
Timeless · Quiet · Formal
Prep Americana
Segment · 16 labels
Prep & Americana brands, ranked by quality
16 labels in our index, ranked by editorial quality score
Ivy, collegiate and East-Coast classicism in all its price tiers. The 16 prep americana labels in this edition average 7.0/10 for quality with typically mid-market prices. Ralph Lauren Purple Label, Ralph Lauren and Polo Ralph Lauren set the tone.
Labels
16
Avg quality
7.0
Median price
$$
All labels in this group
Ralph Lauren
American lifestyle wardrobe
Prep Americana · United States
Quality
8/10
Price
$$$
Design
8.5 of 10
Reputation
9.5 of 10
Timeless · Quiet
Polo Ralph Lauren
prep casualwear
Prep Americana · United States
Quality
7/10
Price
$$
Design
8 of 10
Reputation
9 of 10
Timeless · Quiet
J.Crew
prep basics and tailoring
Prep Americana · United States
Quality
7/10
Price
$$
Design
7.5 of 10
Reputation
8 of 10
Timeless · Quiet
Todd Snyder
smart-casual American menswear
Prep Americana · United States
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
8 of 10
Timeless · Quiet
Lacoste
polos and tennis sportswear
Prep Americana · France
Quality
7/10
Price
$$
Design
6.5 of 10
Reputation
8 of 10
Timeless · Quiet
Alex Mill
casual chore jackets and basics
Prep Americana · United States
Quality
7/10
Price
$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Fred Perry
Laurel Wreath polos and mod heritage
Prep Americana · United Kingdom
Quality
7/10
Price
$$
Design
7 of 10
Reputation
7 of 10
Timeless
Rowing Blazers
colorful neo-prep
Prep Americana · United States
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Loud
Faherty
beach-casual shirts and Legend sweater shirts
Prep Americana · United States
Quality
7/10
Price
$$
Design
6.5 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Madewell
women's denim and basics
Prep Americana · United States
Quality
7/10
Price
$$
Design
6 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
GANT
prep shirting and knits
Prep Americana · United States
Quality
7/10
Price
$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Abercrombie & Fitch
trend-aware basics and denim
Prep Americana · United States
Quality
6.5/10
Price
$
Design
7 of 10
Reputation
7 of 10
Trendy · Quiet · Casual
Banana Republic
accessible smart-casual basics
Prep Americana · United States
Quality
6.5/10
Price
$
Design
6.5 of 10
Reputation
6 of 10
Timeless · Quiet
Tommy Hilfiger
logo prep casualwear
Prep Americana · United States
Quality
6/10
Price
$
Design
6 of 10
Reputation
7 of 10
Casual
Vineyard Vines
coastal prep casualwear
Prep Americana · United States
Quality
5.5/10
Price
$$
Design
5 of 10
Reputation
6 of 10
Timeless · Casual
Other segments
Scores are editorial judgments — how we score.