The record

Editions

An index you can trust is one that says when it changed. Every sweep of the scores, every new label, every corrected mark lands here, dated.

Edition 08 · October 13, 2026

Side by side

Sixty-eight head-to-heads set the labels people weigh against each other side by side.
Scandinavia gets a page of its own, and every label now sits on a single A–Z list.
Corrections now have an inbox of their own, on the About page.

Edition 07 · October 11, 2026

On a phone the index now opens on search and its first labels, lists them by quality forty-eight at a time, and keeps results in view above the keyboard.
Search answers the questions people ask in a shop — whether a label is any good, how two compare, a segment by name, what stays under $100 — and never ends on a blank page.
Every label page opens with whether it is worth buying: quality against its price band's average, value in plain words, typical prices, and sources that open.
A Bright light switch lifts quieter text for reading in a bright shop.
Róhe, Kuon and Simkhai now show their own names in place of logos that belonged to other labels.
Every logo carries the same weight on its plate, and a label known by a symbol alone shows its name beneath it.

Edition 06 · September 29, 2026

Every label now cites its own evidence — reviews, tests and reporting about that label, and its own product pages — and every cited page was checked for the passage it was cited for. Retailer directories and industry rankings that named a label without discussing it are gone.
Typical prices were read again at regular price from each label's US store, or a US stockist where it has none, leading with the pieces its peers also sell so labels in one segment compare like for like. Sale prices, multipacks, children's pieces and tailoring listed as coats are left out. Twenty-eight labels whose stores could not be read, or show US shoppers no dollar prices, keep their earlier prices and audiences for now.
Every other label's audience was confirmed, and fifty changed. Thirty-four now show under both menswear and womenswear, among them Madewell, Paige, Belstaff, RRL and Cult Gaia; six, including Issey Miyake's main line, now show under womenswear; and ten, including C.P. Company, Stone Island and Zegna, under menswear.
Style tags that had split in two — “Fashion · Forward”, “Trend · Driven” — are whole again.

Edition 05 · September 26, 2026

Twenty-three labels now carry an Underrated mark: quality at least two and a half points above their reputation. The index can be filtered down to just them.
The quiz now ends with its strongest picks — the best overall, the best value, and one you may not know — before the full list.
Search understands the nicknames people actually type, from YSL and CDG to Bape and TNF, and suggests the label you meant when a name is misspelled.
Aliia Kozloski joins as editor, and a new About page sets out the rules the index keeps.
A sharper Kotn mark replaces a low-resolution one.
Six labels join — Club Monaco, Reiss, Taylor Stitch, Faherty, The Kooples and Zadig & Voltaire — bringing the index to 370.
Cheaper alternatives keep a harder promise: every pick costs less and scores the same or higher on quality, matched on style rather than fame, with a Men / Women switch wherever a label dresses both.
Search now reads the way people ask — “brands like rag and bone”, “cheaper than Mother jeans” — and answers with the label's alternatives.

Edition 04 · July 8, 2026

Design, quality, and reputation now resolve to the half point — 142 labels take a finer mark in a band-by-band pass, each judged against its peers on make alone, never on what it costs.
Finer marks break the frontier's ties: nine labels now hold the gold line outright where whole-number scores once let whole shelves share it.
The editorial Nº retires from label pages — the quality number stands alone.

Edition 03 · July 7, 2026

Forty-four labels join across twelve segments, bringing the index to 364 — each scored against its own price anchors like every label before it.
Real marks land for Barbour and Helly Hansen, and the frontier hover now names the exact label under the cursor.

Edition 02 · July 6, 2026

All 320 labels re-scored one by one against per-brand price anchors, replacing the segment-templated scores the edition launched with.
Typical retail prices added to every label — the anchors each score was judged against.
Sixty-eight text placeholders replaced with real brand artwork, and the review date and sources now appear on every label page.

Edition 01 · March 15, 2026

The index opens: 320 clothing labels across 16 market segments, each scored 0–10 for design, quality, reputation, and price, and placed on three style spectra.
The Value Frontier drawn for the first time — the labels no one beats on quality for the price.