Region · 29 labels

Scandinavian clothing brands, ranked by quality

29 labels in our index, ranked by editorial quality score

29 of this edition's labels are Scandinavian, from Sweden, Denmark, Norway and Iceland — concentrated in contemporary designer and technical outdoor. As a group they average 7.4/10 for quality with typically mid-market prices; Saman Amel, Lisa Yang and Norrøna lead the ranking.

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Labels

29

Avg quality

7.4

Median price

$$$

Saman Amel

Scandi luxury tailoring

Classic Tailoring · Sweden

Quality

9/10

Price

$$$$+

Design

8 of 10

Reputation

8 of 10

Timeless · Quiet · Formal

Lisa Yang

luxury cashmere

Quiet Luxury · Sweden

Quality

9/10

Price

$$$$+

Design

7 of 10

Reputation

7 of 10

Timeless · Quiet

Norrøna

hardwearing ski and mountain outerwear

Technical Outdoor · Norway

Quality

9/10

Price

$$$

Design

7 of 10

Reputation

7 of 10

Casual

66°North

Underrated

Icelandic technical outerwear

Technical Outdoor · Iceland

Quality

9/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet · Casual

Klättermusen

Underrated

Scandi mountaineering outerwear

Technical Outdoor · Sweden

Quality

9/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Quiet · Casual

Cecilie Bahnsen

sculptural dresses

Contemporary Designer · Denmark

Quality

8.5/10

Price

$$$$+

Design

9 of 10

Reputation

7 of 10

Trendy · Loud · Formal

Toteme

Scandi minimal wardrobe staples

Quiet Luxury · Sweden

Quality

8/10

Price

$$$$+

Design

8.5 of 10

Reputation

8 of 10

Timeless · Quiet

Fjällräven

G-1000 outdoor classics

Technical Outdoor · Sweden

Quality

8/10

Price

$$

Design

7 of 10

Reputation

7 of 10

Timeless · Quiet · Casual

Nudie Jeans

sustainable denim

Premium Denim · Sweden

Quality

8/10

Price

$$

Design

7 of 10

Reputation

7 of 10

Timeless · Quiet · Casual

CDLP

minimal underwear and loungewear

Premium Basics · Sweden

Quality

8/10

Price

$$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet

Houdini

minimal performance outerwear

Technical Outdoor · Sweden

Quality

8/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet · Casual

House of Dagmar

Scandi tailoring and knits

Quiet Luxury · Sweden

Quality

8/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet · Formal

COS

minimal elevated basics

Premium Basics · Sweden

Quality

7.5/10

Price

$$

Design

8 of 10

Reputation

7 of 10

Timeless · Quiet

By Malene Birger

Scandi polished essentials

Quiet Luxury · Denmark

Quality

7.5/10

Price

$$$

Design

7 of 10

Reputation

7 of 10

Timeless · Quiet

Arket

clean Scandinavian basics

Premium Basics · Sweden

Quality

7.5/10

Price

$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet

Asket

transparent pricing capsule basics

Premium Basics · Sweden

Quality

7.5/10

Price

$

Design

6.5 of 10

Reputation

6 of 10

Timeless · Quiet

Our Legacy

cult Scandi menswear and RTW

Contemporary Designer · Sweden

Quality

7/10

Price

$$$

Design

9.5 of 10

Reputation

8.5 of 10

Trendy

Acne Studios

Scandi designer denim and RTW

Contemporary Designer · Sweden

Quality

7/10

Price

$$$

Design

8 of 10

Reputation

8 of 10

Trendy

Séfr

minimalist soft-tailored menswear

Contemporary Designer · Sweden

Quality

7/10

Price

$$$

Design

8 of 10

Reputation

7 of 10

Quiet

Norse Projects

minimal Nordic menswear

Contemporary Designer · Denmark

Quality

7/10

Price

$$$

Design

7 of 10

Reputation

7 of 10

Timeless · Quiet · Casual

Filippa K

Scandi minimal tailoring

Contemporary Designer · Sweden

Quality

7/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Timeless · Quiet

Sunflower

minimal Copenhagen menswear

Contemporary Designer · Denmark

Quality

7/10

Price

$$$

Design

7 of 10

Reputation

6 of 10

Quiet

Colorful Standard

color basics and sweats

Premium Basics · Denmark

Quality

7/10

Price

$

Design

6 of 10

Reputation

6 of 10

Timeless · Quiet · Casual

Helly Hansen

sailing and ski outerwear

Technical Outdoor · Norway

Quality

7/10

Price

$$

Design

6 of 10

Reputation

6 of 10

Timeless · Casual

Ganni

Scandi trend-driven RTW

Contemporary Designer · Denmark

Quality

6/10

Price

$$$

Design

7 of 10

Reputation

7 of 10

Trendy · Loud · Casual

Polar Skate Co.

Scandi skatewear

Streetwear Core · Sweden

Quality

6/10

Price

$$

Design

7 of 10

Reputation

7 of 10

Trendy · Loud · Casual

Rotate

Scandi partywear

Contemporary Womenswear · Denmark

Quality

5.5/10

Price

$$

Design

6 of 10

Reputation

6 of 10

Trendy · Loud · Formal

& Other Stories

fashion-forward women's wardrobe

Accessible High Street · Sweden

Quality

5/10

Price

$

Design

6 of 10

Reputation

6 of 10

Trendy

H&M

mass-market trend fashion

Accessible High Street · Sweden

Quality

4/10

Price

$

Design

5 of 10

Reputation

5 of 10

Trendy · Casual

Countries in Scandinavia

Scores are editorial judgments — how we score.