Quality
9.5
Price
$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
Segment · 22 labels
Premium Basics
Perfected staples — the best possible version of a plain thing. The 22 premium basics labels in this edition average 7.6/10 for quality with typically accessible prices. John Smedley, Merz B. Schwanen and Hanro set the tone.
Labels
22
Avg quality
7.6
Median price
$$$$$
All labels in this group
Merz B. Schwanen
On the Value Frontier — no label offers more quality for less moneyheritage loopwheeled basics
Premium Basics · Germany
Quality
9.5
Price
$$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Quality
9.5
Price
$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
9.0
Price
$$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Quality
9.0
Price
$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
American Giant
On the Value Frontier — no label offers more quality for less moneyheavyweight basics
Premium Basics · United States
Quality
8.5
Price
$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
8.0
Price
$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Quality
8.0
Price
$$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
8.0
Price
$$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
8.0
Price
$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
8.0
Price
$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
7.5
Price
$$$$$
Design
8 of 10
Reputation
7 of 10
Timeless · Quiet
Quality
7.5
Price
$$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
7.5
Price
$$$$$$
Design
6.5 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
7.0
Price
$$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
7.0
Price
$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
6.0
Price
$$$$$$
Design
7.5 of 10
Reputation
7.5 of 10
Trendy · Casual
Quality
6.0
Price
$$$$$
Design
7 of 10
Reputation
8 of 10
Timeless · Quiet
Muji
On the Value Frontier — no label offers more quality for less moneyquiet utilitarian basics
Premium Basics · Japan
Quality
6.0
Price
$$$$$$
Design
7.5 of 10
Reputation
7 of 10
Timeless · Quiet
Quality
6.0
Price
$$$$$$
Design
6.5 of 10
Reputation
7 of 10
Quiet · Casual
Quality
6.0
Price
$$$$$$
Design
5.5 of 10
Reputation
5.5 of 10
Timeless · Quiet
Quality
6.0
Price
$$$$$
Design
4.5 of 10
Reputation
6 of 10
Timeless · Quiet
Other segments
Scores are editorial judgments — how we score.