Quality
9.0
Price
$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
John Smedley
John Smedley is a British premium basics label best known for 30-gauge merino knitwear — quality 9.5/10, leaning very timeless and very quiet.
Editor’s note — Knitting in Derbyshire since 1784.
Quality
9.5
Price$$$$$
Value 7.3
Typical prices
merino polos $250-300, sweaters $250-400
Scores
Quality
9.5 of 10
Design
7 of 10
Reputation
7 of 10
Style
Scores last reviewed July 8, 2026 · Sources: gq.com, mrporter.com · How we score
For less
Cuyana, CDLP, Arket get you close to John Smedley at a lower price.
Similar labels
Quality
9.5
Price
$$$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
8.0
Price
$$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
8.0
Price
$$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
9.5
Price
$$$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet
Quality
8.0
Price
$$$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet · Casual