Merz B. Schwanen
On the Value Frontier — no label offers more quality for less moneyheritage loopwheeled basics
Premium Basics · Germany
Quality
9.5
Price
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Lady White Co. is an American premium basics label best known for premium knit tees — quality 9/10, leaning very timeless, very quiet and casual.
Quality
9.0
Value 7.7
Typical prices
LA-made tees $50-80, sweats $150-200
Scores
Quality
9 of 10
Design
7 of 10
Reputation
7 of 10
Style
Scores last reviewed July 6, 2026 · Sources: gq.com, net-a-porter.com · How we score
For less
American Giant, Asket, Arket get you close to Lady White Co. at a lower price.
heritage loopwheeled basics
Premium Basics · Germany
Quality
9.5
Price
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
heavyweight basics
Premium Basics · United States
Quality
8.5
Price
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
8.0
Price
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet · Casual
Quality
9.0
Price
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
Quality
8.0
Price
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Quality
8.5
Price
Design
7.5 of 10
Reputation
7 of 10
Timeless · Quiet · Casual