Uniqlo
functional basics and layers
Premium Basics · Japan
Similar price, same quality
Quality
6/10
Price
$
Design
7 of 10
Reputation
8 of 10
Timeless · Quiet
Muji
Muji at a glance
Quality
Price
$High-street labels average 5.7
Value
7.4Better value than 95% of labels
Typical US prices
tees $20, knitwear $70, sweatshirts $40
Muji is a Japanese premium basics label best known for quiet utilitarian basics — quality 6/10, leaning very timeless and very quiet.
Scores
Design
7.5 of 10
Reputation
7 of 10
Style
Quality 6 — joint 17th of 22 premium basics brands (average 7.6). Value 7.4 — joint 16th of 370 for quality against price; on the Value Frontier.
Scores last reviewed July 8, 2026 · Sources: muji.us (opens in a new tab), Styleforum (opens in a new tab) · How we score
For less
Muji sits in the index's lowest price tier — nothing here is cheaper. The similar labels below vary in quality and price.
Head-to-heads
Similar labels
How each compares with Muji on quality and price.
Kotn
cotton basics
Premium Basics · Canada
Similar price, better made
Quality
7/10
Price
$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Asket
transparent pricing capsule basics
Premium Basics · Sweden
Similar price, better made
Quality
7.5/10
Price
$
Design
6.5 of 10
Reputation
6 of 10
Timeless · Quiet
Arket
clean Scandinavian basics
Premium Basics · Sweden
Similar price, better made
Quality
7.5/10
Price
$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
Everlane
direct-to-consumer basics
Premium Basics · United States
Similar price, same quality
Quality
6/10
Price
$
Design
5.5 of 10
Reputation
5.5 of 10
Timeless · Quiet
Quince
value-oriented basics
Premium Basics · United States
Similar price, same quality
Quality
6/10
Price
$
Design
4.5 of 10
Reputation
6 of 10
Timeless · Quiet