Head-to-head

Uniqlo vs Muji

Uniqlo and Muji on the index’s shared scales — quality, design, reputation and price, side by side.

Uniqlo and Muji, score by score

Uniqlo

Mujion the Value Frontier

Uniqlo scoresVisit ↗

Muji scoresVisit ↗

Quality66
Design77.5
Reputation87
Value7.17.4
Price$$
Typicaltees $15-30, knitwear $40-130, sweatshirts $50-60tees $20, knitwear $70, sweatshirts $40

How we score