Quality
4.0
Price
Design
5 of 10
Reputation
5 of 10
Trendy · Casual
H&M is a Scandinavian accessible high street label best known for mass-market trend fashion — quality 4/10, leaning very trend-forward and casual.
Accessible · High Street · Trend Driven · Mass · Market · Value · Casual
Scores
Quality
4 of 10
Design
5 of 10
Reputation
5 of 10
Style
Scores last reviewed July 6, 2026 · Sources: lyst.com, net-a-porter.com · How we score
Quality
4.0
Price
Design
5 of 10
Reputation
5 of 10
Trendy · Casual
Quality
4.0
Price
Design
5 of 10
Reputation
5 of 10
Trendy · Loud · Casual
Quality
3.0
Price
Design
4 of 10
Reputation
4 of 10
Trendy · Casual
Quality
4.0
Price
Design
6.5 of 10
Reputation
6 of 10
Trendy · Casual
Quality
4.0
Price
Design
6 of 10
Reputation
6 of 10
Trendy · Casual
Quality
4.0
Price
Design
4 of 10
Reputation
5 of 10
Trendy · Loud · Casual