Pull&Bear
casual trendwear
Accessible High Street · Spain
Similar price, same quality
Quality
4/10
Price
$
Design
5 of 10
Reputation
5 of 10
Trendy · Casual
H&M
H&M at a glance
Quality
Price
$High-street labels average 5.7
Value
5.8Better value than 38% of labels
Typical US prices
tees $10-25, jeans $35-55, coats $40-80
H&M is a Scandinavian accessible high street label best known for mass-market trend fashion — quality 4/10, leaning very trend-forward and casual.
Accessible · High Street · Trend Driven · Mass Market · Value · Casual
Scores
Design
5 of 10
Reputation
5 of 10
Style
Quality 4 — joint 12th of 19 high-street fashion brands (average 4.8). Value 5.8 — joint 228th of 370 for quality against price; not on the Value Frontier.
Scores last reviewed July 6, 2026 · Sources: layersofbeauty.com (opens in a new tab), Good On You (opens in a new tab), savingreview.com (opens in a new tab), FashionUnited (opens in a new tab) · How we score
For less
H&M sits in the index's lowest price tier — nothing here is cheaper. The similar labels below vary in quality and price.
Head-to-heads
Similar labels
How each compares with H&M on quality and price.
Bershka
youth trendwear
Accessible High Street · Spain
Similar price, same quality
Quality
4/10
Price
$
Design
5 of 10
Reputation
5 of 10
Trendy · Loud · Casual
Primark
ultra-value fashion
Accessible High Street · Ireland
Similar price, worse made
Quality
3/10
Price
$
Design
4 of 10
Reputation
4 of 10
Trendy · Casual
Zara
fast-turn trend fashion
Accessible High Street · Spain
Similar price, same quality
Quality
4/10
Price
$
Design
6.5 of 10
Reputation
6 of 10
Trendy · Casual
Urban Outfitters
trend-led youth retail
Accessible High Street · United States
Similar price, same quality
Quality
4/10
Price
$
Design
6 of 10
Reputation
6 of 10
Trendy · Casual
Hollister
SoCal teen casualwear
Accessible High Street · United States
Similar price, same quality
Quality
4/10
Price
$
Design
4 of 10
Reputation
5 of 10
Trendy · Loud · Casual