Alternatives

Brands like John Smedley

Six labels that share John Smedley's premium basics character at a lower price. John Smedley typically runs merino polos $250-300, sweaters $250-400; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full John Smedley scorecard →

Cheaper alternatives

Cuyana

women's refined basics

Premium Basics · United States

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 8 vs 9.5 · one price tier lower

CDLP

minimal underwear and loungewear

Premium Basics · Sweden

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 8 vs 9.5 · one price tier lower

Arket

clean Scandinavian basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 7.5 vs 9.5 · three price tiers lower

COS

minimal elevated basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$

Design

8 of 10

Reputation

7 of 10

Quality 7.5 vs 9.5 · two price tiers lower

Asket

transparent pricing capsule basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 7.5 vs 9.5 · three price tiers lower

GANT

prep shirting and knits

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 9.5 · two price tiers lower

Similar at any price

Sunspel

luxury tees and underwear

Premium Basics · United Kingdom

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Hanro

luxury underwear and loungewear

Premium Basics · Switzerland

Quality

9.5

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Mackintosh

raincoats and outerwear

Heritage Workwear · United Kingdom

Quality

9.5

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

James Perse

luxury tees and casual basics

Premium Basics · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

6 of 10

Lisa Yang

luxury cashmere

Quiet Luxury · Sweden

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

De Bonne Facture

craft-driven French essentials

Contemporary Designer · France

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

John Smedley scorecardBrowse all labels