Gap
American casual basics
Accessible High Street · United States
Similar price, better made
Quality
5/10
Price
$
Design
5.5 of 10
Reputation
6 of 10
Timeless · Casual
Old Navy
Old Navy at a glance
Quality
Price
$High-street labels average 5.7
Value
4.9Better value than 13% of labels
Typical US prices
tees $17-25, jeans $37-60, coats $50-115
Old Navy is an American accessible high street label best known for family value basics — quality 3/10, leaning very casual.
Accessible · High Street · Mass Market · Value · Budget · Basics · Family · Casual
Scores
Design
4 of 10
Reputation
4 of 10
Style
Quality 3 — joint 18th of 19 high-street fashion brands (average 4.8). Value 4.9 — joint 320th of 370 for quality against price; not on the Value Frontier.
Scores last reviewed July 7, 2026 · Sources: theskimm.com (opens in a new tab), Retail Dive (opens in a new tab), plhh.com (opens in a new tab) · How we score
For less
Old Navy sits in the index's lowest price tier — nothing here is cheaper. The similar labels below vary in quality and price.
Head-to-heads
Similar labels
How each compares with Old Navy on quality and price.
American Eagle
youth denim and casual basics
Accessible High Street · United States
Similar price, better made
Quality
5/10
Price
$
Design
5 of 10
Reputation
6 of 10
Trendy · Casual
Hollister
SoCal teen casualwear
Accessible High Street · United States
Similar price, better made
Quality
4/10
Price
$
Design
4 of 10
Reputation
5 of 10
Trendy · Loud · Casual
Reebok
retro trainers and gym heritage
Activewear · United States
Similar price, better made
Quality
5/10
Price
$
Design
5 of 10
Reputation
6 of 10
Casual
Primark
ultra-value fashion
Accessible High Street · Ireland
Similar price, same quality
Quality
3/10
Price
$
Design
4 of 10
Reputation
4 of 10
Trendy · Casual
Columbia
accessible outdoor basics
Technical Outdoor · United States
Similar price, better made
Quality
6/10
Price
$
Design
5 of 10
Reputation
6 of 10
Casual