Alternatives
Cheaper alternatives to Theory
Labels that cost less than Theory and score the same or higher on quality (7/10), closest in style first.
Theory typically: knitwear $195-385, outerwear $465-1795, trousers $195-395
6 picks · 6 similar labels
Cheaper alternatives
COS
Quality 7.5 (Theory 7) · cheaper
Typically tees $45-129, knitwear $110-299, sweatshirts $89-129
GANT
Quality 7 (Theory 7) · cheaper
Typically shirts $150-190, chinos $165-185, knitwear $175-335
Women's only
Cuyana
Quality 8 (Theory 7) · a little cheaper
Typically tees $78, knitwear $248-328, bags $328-358
Arket
Quality 7.5 (Theory 7) · much cheaper
Typically tees $22-59, knitwear $69-199, sweatshirts $59-79
CDLP
Quality 8 (Theory 7) · a little cheaper
Typically tees $120-135, sweatshirts $190-280, underwear $50
Kotn
Quality 7 (Theory 7) · much cheaper
Typically tees $58-68, knitwear $128-228
Similar labels at the same price or more
Quality and price vary — each shows both.
Vince
Quality 6.5 (Theory 7) · same price tier
Typically knitwear $328-548, outerwear $698-998, trousers $348-498
Women's only
House of Dagmar
Quality 8 (Theory 7) · pricier
Typically knitwear $470-500, outerwear $1250-1400, trousers $400
Women's only
St. Agni
Quality 7 (Theory 7) · pricier
Typically knitwear $320-590, outerwear $700-1000, trousers $420-700
J.Press
Quality 7 (Theory 7) · same price tier
Typically suits $1295-1995, shirts $185-225, trousers $245-395
Women's only
By Malene Birger
Quality 7.5 (Theory 7) · pricier
Typically knitwear $330-580, outerwear $1300-3465, trousers $280-650
Wardrobe.NYC
Quality 8 (Theory 7) · pricier
Typically outerwear $1950-2750, trousers $1000-1300
6 picks · 6 similar labels
Cheaper alternatives
COS
Quality 7.5 (Theory 7) · cheaper
Typically tees $45-129, knitwear $110-299, sweatshirts $89-129
GANT
Quality 7 (Theory 7) · cheaper
Typically shirts $150-190, chinos $165-185, knitwear $175-335
Arket
Quality 7.5 (Theory 7) · much cheaper
Typically tees $22-59, knitwear $69-199, sweatshirts $59-79
CDLP
Quality 8 (Theory 7) · a little cheaper
Typically tees $120-135, sweatshirts $190-280, underwear $50
Kotn
Quality 7 (Theory 7) · much cheaper
Typically tees $58-68, knitwear $128-228
J.Crew
Quality 7 (Theory 7) · cheaper
Typically shirts $98-148, chinos $98, knitwear $128-228
Similar labels at the same price or more
Quality and price vary — each shows both.
Vince
Quality 6.5 (Theory 7) · same price tier
Typically knitwear $328-548, outerwear $698-998, trousers $348-498
J.Press
Quality 7 (Theory 7) · same price tier
Typically suits $1295-1995, shirts $185-225, trousers $245-395
Wardrobe.NYC
Quality 8 (Theory 7) · pricier
Typically outerwear $1950-2750, trousers $1000-1300
Studio Nicholson
Quality 8 (Theory 7) · pricier
Typically trousers $300-450, knits $300-600
Lisa Yang
Quality 9 (Theory 7) · pricier
Typically knitwear $470-1250, outerwear $1435-1900, trousers $630-1170
Men's only
Sid Mashburn
Quality 8 (Theory 7) · same price tier
Typically suits $1795, shirts $155, trousers $395
6 picks · 6 similar labels
Cheaper alternatives
COS
Quality 7.5 (Theory 7) · cheaper
Typically tees $45-129, knitwear $110-299, sweatshirts $89-129
GANT
Quality 7 (Theory 7) · cheaper
Typically shirts $150-190, chinos $165-185, knitwear $175-335
Women's only
Cuyana
Quality 8 (Theory 7) · a little cheaper
Typically tees $78, knitwear $248-328, bags $328-358
Arket
Quality 7.5 (Theory 7) · much cheaper
Typically tees $22-59, knitwear $69-199, sweatshirts $59-79
CDLP
Quality 8 (Theory 7) · a little cheaper
Typically tees $120-135, sweatshirts $190-280, underwear $50
Kotn
Quality 7 (Theory 7) · much cheaper
Typically tees $58-68, knitwear $128-228
Similar labels at the same price or more
Quality and price vary — each shows both.
Vince
Quality 6.5 (Theory 7) · same price tier
Typically knitwear $328-548, outerwear $698-998, trousers $348-498
Women's only
House of Dagmar
Quality 8 (Theory 7) · pricier
Typically knitwear $470-500, outerwear $1250-1400, trousers $400
Women's only
St. Agni
Quality 7 (Theory 7) · pricier
Typically knitwear $320-590, outerwear $700-1000, trousers $420-700
J.Press
Quality 7 (Theory 7) · same price tier
Typically suits $1295-1995, shirts $185-225, trousers $245-395
Women's only
By Malene Birger
Quality 7.5 (Theory 7) · pricier
Typically knitwear $330-580, outerwear $1300-3465, trousers $280-650
Wardrobe.NYC
Quality 8 (Theory 7) · pricier
Typically outerwear $1950-2750, trousers $1000-1300