Sunflower
minimal Copenhagen menswear
Contemporary Designer · Denmark
Similar price, worse made
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
6 of 10
Quiet
A Kind of Guise
A Kind of Guise at a glance
Quality
Price
$$$Premium labels average 7.6
Value
6.3Better value than 58% of labels
Typical US prices
shirts $250-350, outerwear $500-900
A Kind of Guise is a German contemporary designer label best known for elevated German menswear — quality 8.5/10, leaning quiet.
Quality 8.5 against reputation 6: better than its name suggests.
Designer · Contemporary · Polished · Modern · Elevated · Menswear · Minimal · Understated
Scores
Design
7 of 10
Reputation
6 of 10
Style
Quality 8.5 — joint 2nd of 44 contemporary designer brands (average 6.9). Value 6.3 — joint 153rd of 370 for quality against price; not on the Value Frontier.
Scores last reviewed July 8, 2026 · Sources: A Kind of Guise official site (opens in a new tab), Highsnobiety (opens in a new tab), Monocle (opens in a new tab) · How we score
For less
Only Citizens of Humanity and Closed match A Kind of Guise's quality score and style for less.
Similar labels
How each compares with A Kind of Guise on quality and price.
rag & bone
New York denim-rooted RTW
Contemporary Designer · United States
Similar price, worse made
Quality
7/10
Price
$$$
Design
6 of 10
Reputation
6 of 10
Timeless · Quiet
Norse Projects
minimal Nordic menswear
Contemporary Designer · Denmark
Similar price, worse made
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
De Bonne Facture
Underratedcraft-driven French essentials
Contemporary Designer · France
Similar price, better made
Quality
9/10
Price
$$$
Design
7 of 10
Reputation
6 of 10
Timeless · Quiet
A.P.C.
clean denim and basics
Contemporary Designer · France
Similar price, worse made
Quality
7/10
Price
$$$
Design
8 of 10
Reputation
7 of 10
Timeless · Quiet
Officine Générale
refined French casualwear
Contemporary Designer · France
Similar price, worse made
Quality
8/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet