Norse Projects
minimal Nordic menswear
Contemporary Designer · Denmark
Similar price, same quality
Quality
7/10
Price
$$$
Design
7 of 10
Reputation
7 of 10
Timeless · Quiet · Casual
A.P.C.
A.P.C. at a glance
Quality
Price
$$$Premium labels average 7.6
Value
6.1Better value than 53% of labels
Typical US prices
knitwear $350-370, tees $125, jeans $340
A.P.C. is a French contemporary designer label best known for clean denim and basics — quality 7/10, leaning timeless and quiet.
Scores
Design
8 of 10
Reputation
7 of 10
Style
Quality 7 — joint 10th of 44 contemporary designer brands (average 6.9). Value 6.1 — joint 158th of 370 for quality against price; not on the Value Frontier.
Scores last reviewed July 6, 2026 · Sources: apc-us.com (opens in a new tab), apc-us.com (2) (opens in a new tab), Heddels (opens in a new tab) · How we score
For less
J.Crew, Madewell and COS match A.P.C.'s quality score and style for less.
Head-to-heads
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