Alternatives

Brands like Auralee

Six labels that share Auralee's japanese craft character at a lower price. Auralee typically runs knits $400-700, coats $900-1500; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full Auralee scorecard →

Cheaper alternatives

Beams Plus

Japanese Ivy and Americana

Japanese Craft · Japan

Quality

8.5

Price

$$$$$

Design

7.5 of 10

Reputation

7 of 10

Quality 8.5 vs 9.5 · two price tiers lower

Nanamica

technical everyday basics

Japanese Craft · Japan

Quality

8.0

Price

$$$$$

Design

7.5 of 10

Reputation

7 of 10

Quality 8 vs 9.5 · two price tiers lower

Sunspel

luxury tees and underwear

Premium Basics · United Kingdom

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Quality 9 vs 9.5 · two price tiers lower

Baracuta

the G9 Harrington jacket

Heritage Workwear · United Kingdom

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Quality 8 vs 9.5 · two price tiers lower

Lady White Co.

premium knit tees

Premium Basics · United States

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Quality 9 vs 9.5 · three price tiers lower

COS

minimal elevated basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$

Design

8 of 10

Reputation

7 of 10

Quality 7.5 vs 9.5 · four price tiers lower

Similar at any price

a.PRESSE

luxury vintage-informed workwear

Japanese Craft · Japan

Quality

10.0

Price

$$$$$

Design

8.5 of 10

Reputation

7.5 of 10

Comoli

soft minimalist menswear

Japanese Craft · Japan

Quality

9.0

Price

$$$$$

Design

8 of 10

Reputation

7.5 of 10

Kaptain Sunshine

luxury Japanese workwear

Japanese Craft · Japan

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Lemaire

soft minimalist tailoring

Quiet Luxury · France

Quality

9.0

Price

$$$$$

Design

9.5 of 10

Reputation

9.5 of 10

Toteme

Scandi minimal wardrobe staples

Quiet Luxury · Sweden

Quality

8.0

Price

$$$$$

Design

8.5 of 10

Reputation

8 of 10

Iron Heart

On the Value Frontier — no label offers more quality for less money

21oz-plus heavyweight selvedge

Japanese Craft · Japan

Quality

10.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Auralee scorecardBrowse all labels