Alternatives

Brands like COS

Six labels that share COS's premium basics character at a lower price. COS typically runs tees $40-60, tailoring $150-250; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full COS scorecard →

Cheaper alternatives

Arket

clean Scandinavian basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 7.5 vs 7.5 · one price tier lower

Uniqlo

functional basics and layers

Premium Basics · Japan

Quality

6.0

Price

$$$$$

Design

7 of 10

Reputation

8 of 10

Quality 6 vs 7.5 · two price tiers lower

Kotn

cotton basics

Premium Basics · Canada

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 7.5 · two price tiers lower

Muji

On the Value Frontier — no label offers more quality for less money

quiet utilitarian basics

Premium Basics · Japan

Quality

6.0

Price

$$$$$$

Design

7.5 of 10

Reputation

7 of 10

Quality 6 vs 7.5 · three price tiers lower

Asket

transparent pricing capsule basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 7.5 vs 7.5 · one price tier lower

Banana Republic

accessible smart-casual basics

Prep Americana · United States

Quality

6.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 6.5 vs 7.5 · one price tier lower

Similar at any price

CDLP

minimal underwear and loungewear

Premium Basics · Sweden

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Cuyana

women's refined basics

Premium Basics · United States

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

James Perse

luxury tees and casual basics

Premium Basics · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

6 of 10

Sunspel

luxury tees and underwear

Premium Basics · United Kingdom

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

J.Crew

prep basics and tailoring

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

7.5 of 10

Reputation

8 of 10

Everlane

direct-to-consumer basics

Premium Basics · United States

Quality

6.0

Price

$$$$$$

Design

5.5 of 10

Reputation

5.5 of 10

COS scorecardBrowse all labels