Alternatives

Brands like Hanro

Six labels that share Hanro's premium basics character at a lower price. Hanro typically runs Swiss underwear $60-100, sleepwear $200-400; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full Hanro scorecard →

Cheaper alternatives

CDLP

minimal underwear and loungewear

Premium Basics · Sweden

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 8 vs 9.5 · one price tier lower

Cuyana

women's refined basics

Premium Basics · United States

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 8 vs 9.5 · one price tier lower

Arket

clean Scandinavian basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Quality 7.5 vs 9.5 · three price tiers lower

Asket

transparent pricing capsule basics

Premium Basics · Sweden

Quality

7.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 7.5 vs 9.5 · three price tiers lower

Kotn

cotton basics

Premium Basics · Canada

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 9.5 · four price tiers lower

American Giant

On the Value Frontier — no label offers more quality for less money

heavyweight basics

Premium Basics · United States

Quality

8.5

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 8.5 vs 9.5 · two price tiers lower

Similar at any price

Sunspel

luxury tees and underwear

Premium Basics · United Kingdom

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

John Smedley

30-gauge merino knitwear

Premium Basics · United Kingdom

Quality

9.5

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

James Perse

luxury tees and casual basics

Premium Basics · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

6 of 10

De Bonne Facture

craft-driven French essentials

Contemporary Designer · France

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Lady White Co.

premium knit tees

Premium Basics · United States

Quality

9.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Merz B. Schwanen

On the Value Frontier — no label offers more quality for less money

heritage loopwheeled basics

Premium Basics · Germany

Quality

9.5

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Hanro scorecardBrowse all labels