Alternatives

Brands like Lacoste

Six labels that share Lacoste's prep americana character at a lower price. Lacoste typically runs L.12.12 polos $98-115; every pick below sits at least one tier lower on our 10-point price scale, matched on design, quality, reputation and style.

Full Lacoste scorecard →

Cheaper alternatives

Fred Perry

Laurel Wreath polos and mod heritage

Prep Americana · United Kingdom

Quality

7.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Quality 7 vs 7 · one price tier lower

J.Crew

prep basics and tailoring

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

7.5 of 10

Reputation

8 of 10

Quality 7 vs 7 · one price tier lower

Banana Republic

accessible smart-casual basics

Prep Americana · United States

Quality

6.5

Price

$$$$$$

Design

6.5 of 10

Reputation

6 of 10

Quality 6.5 vs 7 · two price tiers lower

GANT

prep shirting and knits

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Quality 7 vs 7 · one price tier lower

Madewell

women's denim and basics

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

7 of 10

Quality 7 vs 7 · one price tier lower

Vineyard Vines

coastal prep casualwear

Prep Americana · United States

Quality

5.5

Price

$$$$$

Design

5 of 10

Reputation

6 of 10

Quality 5.5 vs 7 · one price tier lower

Similar at any price

Polo Ralph Lauren

prep casualwear

Prep Americana · United States

Quality

7.0

Price

$$$$$$

Design

8 of 10

Reputation

9 of 10

Alex Mill

casual chore jackets and basics

Prep Americana · United States

Quality

7.0

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

Todd Snyder

smart-casual American menswear

Prep Americana · United States

Quality

7.0

Price

$$$$$

Design

7 of 10

Reputation

8 of 10

Ralph Lauren

American lifestyle wardrobe

Prep Americana · United States

Quality

8.0

Price

$$$$$

Design

8.5 of 10

Reputation

9.5 of 10

A.P.C.

clean denim and basics

Contemporary Designer · France

Quality

7.0

Price

$$$$$

Design

8 of 10

Reputation

7 of 10

rag & bone

New York denim-rooted RTW

Contemporary Designer · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Lacoste scorecardBrowse all labels